The 73-years of independence has seen many changes in the socio-economic aspects of Asia's second-largest economy, that is India. The fast-growing population, coupled with the green revolution gave a rapid rise to the unorganized Indian retail sector much needed to fulfill the daily needs of the citizens. Since the grocery sector roughly constitutes 10% of the Indian economy, the digitalization of the same will have a tremendous impact on the nation’s economic growth.
With the boundless outspread of Covid-19, the world witnessed unprecedented growth in the e-commerce business. The concepts of e-offices, e-classrooms, e-transactions, e-shopping, e-stores, etc. were unanticipatedly accepted by one and all. Suddenly, the traditional way of doing things has completely transformed, and online business has become very popular. In the grocery sector, the change was validated on a multi-fold level. Under lockdown in all cosmopolitan cities, the retail outlets opened only during government-stipulated timings. Also, the state governments preferred people to stay at home and major companies asked their employees to work from home; thus, excessively increasing the need for online shopping.
Many new and much-needed concepts were initiated like - safe contactless delivery and online cashless payments. These helped more and more people to stay safe at home and do all their purchasing through websites and apps. The changing dynamics all around us, incited and incremented the usage of mobile apps, websites, and other digital means. More and more people were using digital tools to interact with store owners to get goods delivered to their doorsteps. To sustain the changing dynamics, the local Kirana shops too started ascending their work style. They began to compete with established online companies by adopting various digital solutions. Some also collaborated with the online giants to get benefitted from the changing trends. Due to these previously unaccounted changes, the Indian industry allegedly saw many prominent mergers and tie-ups.
Benefits of digitalization to the consumers:
The growing need for remote interactions amid the Coronavirus pandemic has highlighted the importance of digitalization in the grocery industry. The technology enhances the know-how of purchasing by providing consumers a multi-channel shopping experience. It promotes safe and contactless shopping, payment, and delivery, thus helping the society in combating the deadly Covid-19. Consumers who are extremely occupied with a fast-paced work-from-home schedule happily took to online shopping to buy up all their daily essentials. By resorting to digital means, they have benefited in a lot of ways:
Benefits of digitization to the Kirana store owners:
As grocery shopping is steadily inclining towards becoming technology-driven, the fruits of digitalization will be enjoyed by new end-users that are the local kirana stores, who in turn are keen to embrace the change and are ready to work towards changing the consumer’s shopping habits. Digitalization also helps grocery stores to gain efficiency and save cost of labor. Grocery2Door is the digital solution which not only empowers the local grocery store owners to promptly comply with the dynamic market situations, it also helps them in terms of capturing more value and presence.
The technology advancement, such as consumer buying pattern analytics, allows grocery stores to effectively test consumer behavior in a much more precise and systematic way. Such easy and instant digital analysis helps the store owners to understand their market better and hence serve it better. With the help of technology, the Kirana shop owners can now hit it off with each and every customer in a more effective way. Grocery2Door helps the shop owners to now plan and introduce tailor-made offers to their customers. Kirana stores can now effectively run promotional schemes using customer buying-pattern trends and analysis being provided to them by G2D.
Technology equips the Kirana stores to influence the consumers by offering them the best of both worlds. The digitalization of local grocery stores appears to be a promising strategy as it helps the store owners in building customer trust and loyalty in addition to many more benefits listed above. As one can clearly see, buying groceries online is a win-win for both the consumers as well as the kirana stores.