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G2D Role in Supporting the Local Kirana Stores

Grocery2Door is a Pune based startup that has launched online grocery services for local Kirana merchants. Most importantly, during these pandemic times, G2D is facilitating the much needed contactless delivery of daily essentials to many societies all around Pune. The intent is to empower and direct the unorganized Kirana community to use the digital space for reaching out to customers. We also help the local grocery shops to provide much needed contactless safe deliveries to the customers. G2D’s key differentiators are that we are a complete digital solution. This implies that Kirana merchants can onboard their shop all by themselves and can register on the G2D platform. This way they can go-live in as less as 30 minutes. G2D enables the local Kirana merchants and farmers to compete with the E-commerce giants and provides a level playing experience. Grocery stores use G2D’s services and we promote them on our platforms. G2D will act as a technology partner helping local Kirana merchants to serve the consumers through G2D’s app and e-commerce website.

G2D Ways of Empowering the Local Kiranas

G2D intends to make local Kirana stores operate in the same way and as efficiently as the larger enterprises and e-commerce players do. Here we are creating a new ecosystem by integrating local Kirana merchants, consumers, and farmers, manufacturers through our digital platform. G2D envisions inclusive growth, and thereby creating avenues of employment even for the female section of the society and share the wealth with those at the bottom of the commerce and retail pyramid in India

E-commerce-The Future of Grocery Shopping

Coronavirus has left the traditional business sector in tatters. Corona has made the traditional mom-and-pop stores in India struggle to make sales. G2D intends to digitize Kirana stores making sure no local Kirana shop is left behind. In times of COVID where the government intends to digitalize the unorganized Kirana sector, upgrading these local Kirana stores into virtual stores has become an imperative. As India is undergoing a digital revolution, cash transactions are steadily declining and digital modes of payments are gaining momentum. Therefore, in order to not just survive but to also thrive, local Kirana stores must embrace e-commerce and modernize their business to cater to rising customer expectations. The physical infrastructure exists and is going to stay, but the digital infrastructure needs to be created and integrated to strengthen the local Kirana ecosystem in India.